Growth Development, founded in late 2018, emerged as a beacon of transformative change in response to the pervasive global challenge wherein a staggering 70% of transformational change endeavors were met with failure. The genesis of our organization was rooted in the collective vision of a group of passionate SMEs who sought to develop a simple solution that redefines the landscape of corporate culture, leadership, and organizational transformation.

This visionary group, with a formidable combined background spanning human and group performance, culture development, leadership, governance, service development, transformation, and education, boasts an impressive cumulative experience. It is within this rich tapestry of expertise that the seeds of the SIMPLE. Method were sown. The founders, driven by a shared commitment to overturn the statistics that plagued transformational change efforts, embarked on a mission to develop a solution that would prove to be the antidote to the prevailing challenges faced by organizations worldwide.

From the very outset, our focus extended beyond merely acknowledging the issue. It encompassed a dedication to creating a revolutionary approach to leading transformation—one that would not only address the 70% failure rate but also provides a catalyst for impactful, sustainable change. The year 2018 marked the inception of Growth Development, and with it, the commitment to redefine the narrative of corporate culture, leadership, and organizational success.

Through a meticulous research and development journey, spanning from 2018 to 2023, we honed and refined our methodology—the SIMPLE. Method. This transformative approach is the culmination of our founders' collective expertise, insights gained from diverse sectors, and a commitment to innovation. The SIMPLE. White Paper, released on October 23rd, 2023, encapsulates the essence of our journey, providing not only a comprehensive guide for organizations but also a testament to the power of strategic cultural transformation.


Our Purpose

Unleashing the potential of people to be connected, inspired and committed to united growth.